I get asked this question a lot: What’s the most important social or online tool for a business? Invariably, people are asking because they are looking for simplicity. They want to be told just one thing. In fact, they often want to hear me say that Facebook is the one place they should …
How much access to your (and your friends’) personal data are you prepared to share for access to free mobile apps? I suspect the amount is significantly less than that which you actually agreed to share when blindly accepting the Terms of Service.
“We made a decision the very first season—spoiler alert!—when Don was on the train and the guy calls him Dick Whitman; there was a conversation in the room that Don would take this guy and walk him towards the smoking car to have a drink or conversation and push him off the train. It would have been a very interesting show but I said, ‘Don Draper doesn’t kill people.’”
Back in 2012, Facebook put a button on brand’s Walls that gives users the opportunity to send a direct message to the brand. Brands have the option to enable or disable the feature. We looked at the data and found that Pages without a direct message button receive 5X more wall posts than those with a button. What does this mean?
Not sure that we agree this is a wise decision. There are plenty of reasons why a customer or potential customer would want to private message your page. Forcing them to do so will result in the loss of at least some messages.